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Sales And Marketing Still Separate - Not For Today's Clients | Forbes

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in September
Ian Altman , CONTRIBUTOR

When speaking at Content Marketing World recently, I said something that surprised a few people: Modern sales and marketing require both disciplines to act as one. If you see sales and marketing as two separate functions, then you are living in the past.

http://www.forbes.com/sites/ianaltman/2016/09/22/sales-and-marketing-still-separate-not-for-todays-clients/#22518272358a
 

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